MDR Stings

For german TV channel MDR I created tv idents for the christmas/winter season.

The "Frame", which is the key element of the on-air-design, is used to reveal what lies inside different raw materials. For the christmas-ident I choose a wood carving workshop, showing some figures that are also part of the on-air-graphic package.
The winter-ident follows the same idea, with the monolith revealing ice crystals which lie within
the ice cubes.

I was lucky to complete these idents from idea to post.

Creative Direction: Alexander Hanowski
Design, Animation: Dominik Eßer